Developed an inclusive long-term strategy, including mission, ambition, and core values, aligned with key stakeholders such as the municipality, KNVB, and supporters.

Created a global innovation strategy for Nextida, the new B2B health brand featuring specific collagen peptide compositions with targeted health benefits.

Designed an inclusive long-term strategy focusing on mission, ambition, and core values, with an emphasis on better engaging younger audiences.

Conceptualized and developed the "Fit with Fibers" campaign, linking dietary fiber to increased energy and mental fitness.

Developed new propositions to expand service offerings and better align with customer needs.

Provided recommendations to improve the innovation process and enhance speed-to-market & Defined the innovation pipeline for 2023 & 2025.

Developed new propositions and storytelling to clearly and convincingly communicate services to clients.

Led a rebranding project, transforming Support4Mum into Samen met Sanne, with a focus on holistic coaching.

Refined the concept to make plant-based eating more accessible to a wider audience, while preserving flavor.