About Marieke Copini – strategy, innovation, and leadership

The world is changing at an unprecedented pace. Health, nutrition, exercise, and sustainability are becoming increasingly important, while businesses face the challenge of adapting to new market conditions. Innovation and long-term strategy are essential to staying relevant, yet complex issues, internal dynamics, and a lack of clear direction can hinder growth. That’s where I make a difference.

After earning my master’s in international marketing from Erasmus University Rotterdam in 2003, I built over 20 years of experience in marketing, strategy, and innovation. I held strategic and leadership roles at multinationals such as Reckitt Benckiser, Pfizer, and Danone, working on brand positioning, long-term planning, and innovation processes. Sustainability has always been a cornerstone of my work, and I strive to integrate it into every strategy I develop.

In 2022, I founded Qopini to support organizations in creating future-proof strategies and accelerating innovation processes. With an analytical and creative approach, I deliver solutions that not only have an immediate impact but also help organizations become stronger and more agile. Collaborating with a network of experienced independent professionals, I ensure that every project benefits from the right expertise.

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Analytical, strategic & creative

My strength lies in combining analytical thinking with strategic insight and a creative approach. I help organizations quickly grasp complex challenges and translate them into practical, forward-looking solutions. My expertise spans from crafting innovation strategies to implementing concrete action plans. Training programs such as global business, sustainable business strategy, and disruptive strategy at Harvard Business School have further honed my ability to design effective, future-ready strategies.

Stakeholder management and organizational culture

One of my key strengths is quickly understanding the dynamics within an organization. By listening closely and identifying the needs of diverse stakeholders, I create strategies that are widely supported and ready to implement. My training in power and influence for positive impact at Harvard Business School has equipped me to effectively leverage influence, fostering collaboration and driving sustainable change.

Leadership

I have extensive experience in guiding and bringing people together across cross-functional projects and operational settings. My independent position allows me to provide focus, foster connections, and motivate teams to work toward shared goals. My leadership style is coaching-oriented, emphasizing collaboration and personal growth to bring out the best in people. Leadership programs such as the senior leadership journey and coaching for growth at Danone have further refined my skills. Currently, I am participating in an executive program for new supervisory board members, expanding my expertise in governance and strategic decision-making.

Identity and core values

A strong identity and clear core values are essential to the success of any organization. They form the foundation of corporate culture, guide the way of working, and ensure consistency in decision-making. I support organizations in defining and embedding these values, helping to align their strategy with a cohesive and robust company culture.